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Vita Liberata Advanced Organics was founded in 2007 by Northern Irish born Alyson Hogg. Alyson’s mission was to bust the myth that self-tanning had to be an unpleasant experience – to create products that weren’t sticky, smelly, orange or streaky. Over the years Vita Liberata has become very well known as being the leader in innovation in the suncare and tanning world. In 2007 we created the world’s first completely non toxic self tan, then came pHenomenal 2-3 week tan, the world’s longest lasting tan and most recently the Body Blur HD Skin Finish franchise has taken over the tanning world.


The objective for Vita Liberata is to create products that firstly care for the skin but that also look and feel natural. Whether you are looking for a no commitment product or a tan that can last up to 2-3 weeks, a lotion or a mousse, there is something for everyone

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